Aloha and Welcome!
We're pleased to have been in service to Maui for over 20 years and the video/film industry for over 40 years.
Browse these pages for samples of our work and see if we can assist you with any of your production, editing or audio or video fixit needs! Peace and Blessings, Kekanepohakukumuhanaki’imeanui (but you can call me Bob.) |
Oh, those Maui sunsets! (CLICK ME!)
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Click The Logo to GO!
Creating Peace One Heart at a Time
Our latest film project: From Trauma To Peace
Cindy, Bob and Joanne talk about TFT, Rwanda and the upcoming film!
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Click Photo to see Interview
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HISTORY AND QUALITY
Aloha. In my 39 plus years of video production, I've seen technology change for sure, but it's really the capture technology that's changed, with different HD formats, flip phones and cell phones - AND the display technology – the INTERNET, iPads and smartphones.
 Celebrity Chef |
 Bob filming a music video with Uru |
However, the essentials for top quality production remain the same:
1) Quality images that are framed, exposed and lit correctly, in focus and camera movement is smooth.
2) Clean, quality sound, whether it's live, voiceover or music.
3) Pacing that makes sense for the content.
So, what does it take to make a quality video that HELPS your business or non-profit group - OR you as an artist OR as a personality?
People generally have shorter and shorter attention spans. Some think that it's because the media keeps getting faster and crazier and time appears to be speeding up.
Our philosophy is this: “Make the video as short as possible and still get the job done.”
One of the things that ad agencies teach is that you want to create a message that reflects the best of your business personality or product attributes.
So - how do you go about doing it right?
What we do is meet with our client and research their business to discover their personality, goals, and how they want to represent their product or service.
One thing to remember, especially when dealing with TV spots, is that you are leaving the viewer with an impression. You have 30 seconds to make that impression and so I ask my clients - "What’s the impression you want to leave with the viewer?"
How we do that is by creating a script that describes what will be seen and what will be heard.
Once the script is approved, we schedule filming - which can be as simple as showing up with equipment and crew and capturing an event - OR with more elaborate sound and lighting gear for situations where we need to control the environment.
1) Quality images that are framed, exposed and lit correctly, in focus and camera movement is smooth.
2) Clean, quality sound, whether it's live, voiceover or music.
3) Pacing that makes sense for the content.
So, what does it take to make a quality video that HELPS your business or non-profit group - OR you as an artist OR as a personality?
People generally have shorter and shorter attention spans. Some think that it's because the media keeps getting faster and crazier and time appears to be speeding up.
Our philosophy is this: “Make the video as short as possible and still get the job done.”
One of the things that ad agencies teach is that you want to create a message that reflects the best of your business personality or product attributes.
So - how do you go about doing it right?
What we do is meet with our client and research their business to discover their personality, goals, and how they want to represent their product or service.
One thing to remember, especially when dealing with TV spots, is that you are leaving the viewer with an impression. You have 30 seconds to make that impression and so I ask my clients - "What’s the impression you want to leave with the viewer?"
How we do that is by creating a script that describes what will be seen and what will be heard.
Once the script is approved, we schedule filming - which can be as simple as showing up with equipment and crew and capturing an event - OR with more elaborate sound and lighting gear for situations where we need to control the environment.
TYPES OF VIDEOS
Video can be a powerful element as part of a campaign to educate, inform, create change or raise funds.
Many of the videos we produce are IMAGE TV spots. These are videos that create or enhance an image that the client wants to portray. Many times, this is an extension of the business or service they already offer. Often we use their printed materials, ads or brochures that they have already researched, produced and know that work for them.
EVENT- type spots are where you're advertising an upcoming event. Many times these are compiled from photographs, stock footage, text and graphics - perhaps because this is a first-time or one-time event and no actual video footage exists.
Of course, if it's the first of many events, it would be wise to capture some video of the event and use it for promotions in the following years.
LIFESTYLE videos go beyond the show and tell of a business message and attempt to use everyday lifestyle - OUTSIDE the business - to impart the message.
Many of the videos we produce are IMAGE TV spots. These are videos that create or enhance an image that the client wants to portray. Many times, this is an extension of the business or service they already offer. Often we use their printed materials, ads or brochures that they have already researched, produced and know that work for them.
EVENT- type spots are where you're advertising an upcoming event. Many times these are compiled from photographs, stock footage, text and graphics - perhaps because this is a first-time or one-time event and no actual video footage exists.
Of course, if it's the first of many events, it would be wise to capture some video of the event and use it for promotions in the following years.
LIFESTYLE videos go beyond the show and tell of a business message and attempt to use everyday lifestyle - OUTSIDE the business - to impart the message.
BROADCASTING
SO - you've got a wonderful video created - what do you do with it? Well, if it’s a commercial, going on the air is pretty obvious. Here are the outlets on Maui that have the capacity to broadcast TV Advertising: (Clickable links)
• Oceanic Time Warner Cable
• The Visitor Channel
But the big outlet is the Internet. That same TV spot or a longer promotional video can be used on your company website, on Facebook, MySpace, YouTube and several dozen other online video playback providers.
I think we've all seen outrageous videos, some good, some bad, some ridiculous. In my opinion, this is the place to use flipcam and cellphone videos or the nice video your nephew shot with his new HD camcorder.
So - if you're outrageous, go crazy - stick it on YouTube!
If you're representing your business - keep it professional.
If you have an outrageous business that you want to promote professionally - well, contact me and we'll talk!
• Oceanic Time Warner Cable
• The Visitor Channel
But the big outlet is the Internet. That same TV spot or a longer promotional video can be used on your company website, on Facebook, MySpace, YouTube and several dozen other online video playback providers.
I think we've all seen outrageous videos, some good, some bad, some ridiculous. In my opinion, this is the place to use flipcam and cellphone videos or the nice video your nephew shot with his new HD camcorder.
So - if you're outrageous, go crazy - stick it on YouTube!
If you're representing your business - keep it professional.
If you have an outrageous business that you want to promote professionally - well, contact me and we'll talk!
